E-commerce
Chef's Boutique
A speciality kitchen brand with a catalogue that needed real structure.
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The brief
A wide, varied catalogue was flattened into one long list. Shoppers couldn't find their way to what they came for.
How we approached it
- Rebuilt collection architecture around how chefs and home cooks actually shop
- Added filtering and clear category entry points from the homepage
- Standardised product page layout across the full range
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