E-commerce
Lilypond Store
Ongoing store optimisation paired with performance campaigns on Meta.
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The brief
Traffic was arriving but the product pages weren't answering the questions that stop a first-time buyer from checking out.
How we approached it
- Reworked product page content — benefits, proof and delivery answered above the fold
- Restructured Meta campaigns for cleaner testing and clearer read on creative
- Iterated on landing pages against live campaign data
Want results like this?
Tell us where you're stuck. We'll tell you what we'd do about it.
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