E-commerce
GulabO Jaipur
A Jaipur fashion label needed an online store that felt as considered as the product itself.
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The brief
The brand had a loyal offline following but no digital storefront that reflected its craft. Product photography, sizing and trust signals were scattered, and first-time buyers had no reason to stay.
How we approached it
- Rebuilt the store structure around collections shoppers actually browse by
- Designed product pages with clear sizing, fabric detail and delivery expectations
- Tightened the checkout path to cut steps between browse and buy
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