E-commerce
Krwa
Store build and paid acquisition run together, so the traffic and the landing experience were designed as one system.
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The brief
Ad spend was going to a store that wasn't built to convert it. Every rupee spent on reach was leaking at the product page.
How we approached it
- Rebuilt the storefront with a single, obvious path to purchase
- Structured Meta campaigns around clean audience separation and creative testing
- Matched ad creative to landing page messaging so the promise carried through
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